tag:blogger.com,1999:blog-56712833825838959842024-03-18T02:47:41.198-07:00West List Co. - Direct Marketing ExpertiseWest List Co. is a leader in providing specialty lists for Direct Marketers looking to reach business professionals in North America. List Broker - List Manager - List OwnerFind It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.comBlogger100125tag:blogger.com,1999:blog-5671283382583895984.post-57253162398140383712022-06-06T19:23:00.004-07:002022-06-06T19:23:39.038-07:00GTA Real Estate Agent Database - 4500 Contacts with Name, Phone and Mailing address <p> The world of real estate has so many applications - we can help you connect with REAL ESTATE professionals everywhere. We have a terrific list of RE agents and everyone involved in the real estate world - Reach out if you need a quote to reach these people</p><p><br /></p>Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com0tag:blogger.com,1999:blog-5671283382583895984.post-7263431730544963282022-03-29T07:55:00.006-07:002022-03-29T07:56:08.755-07:00Organic Farmers Database - North America <p> Hey Everyone!<br /><br /></p><p>Exciting news - we just finished our build out of the Organic Farmers across North America. </p><p>Organic farming is the fastest growing portion of the population with over 10,000 contacts in our database currently. All contacts come complete with Name, Email, Mailing Address, Phone and Fax.</p><p>If you are looking to connect with this exploding vertical we have the best list to aid in your direct marketing needs. Data is provided for multi-use and will ensure a huge ROI for the right offer.</p><p>Reach out with additional questions</p><p>Best of luck! </p><p>West List Co. Inc.</p>Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com0tag:blogger.com,1999:blog-5671283382583895984.post-33279385930138570222022-01-12T19:39:00.000-08:002022-01-12T19:39:01.011-08:00Crypto Bitcoin Executives Database - 7500 contacts across North America<p> Hey Everyone, if you are looking to make connections in the world of Crypto we have the contacts to help you build your business. </p><p>We have generated a massive database of all the Crypto companies - these people make all the decisions about the world of bitcoin and crypto currencies. All contacts have name, email, mailing address, phone number and more. Records are provided in excel format for easy use. Look forward to connecting and answering any questions. </p><p>West List Co. </p><p><br /></p>Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com0tag:blogger.com,1999:blog-5671283382583895984.post-16375562833027573482022-01-06T16:19:00.004-08:002022-01-06T16:19:26.269-08:00Police Chief Database - North American Police Contact Database<p> Hey Everyone, Just finished the completion of an impressive Police Chief Database of more than 4000 contacts across the US and Canada. We can provide name, email, mailing address and phone numbers. </p><p>Records are provided in excel format - if you are interested in renting the database to reach the world of modern policing please reach out. </p><p>US Police Chiefs -3602 Contacts</p><p>Canada Police Chiefs - 452 Contacts</p><p><br /></p><p><br /></p><p><br /></p>Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com0tag:blogger.com,1999:blog-5671283382583895984.post-75426839260211371632021-05-05T19:59:00.006-07:002021-05-05T19:59:55.322-07:00Influencer Database - Influencer marketing <p><span style="font-family: georgia;"> The world of marketing has been altered by social media and the ability to connect with people via instagram, twitter and other platforms. Its not merely putting links in front of people, we now have the ability to find a new group of publishers-influencers who generate great content to unique subsets of the media world. West List Co. has built a database of influencers who can connect you with your audience. </span></p><p><span style="font-family: georgia;">The top 5 platforms for influencer marketing are as follows. </span></p><ul class="i8Z77e" style="background-color: white; color: #202124; margin: 0px; padding: 0px;"><li class="TrT0Xe" style="list-style-type: disc; margin: 0px 0px 4px; padding: 0px;"><span style="font-family: georgia;">Instagram: 89%</span></li><li class="TrT0Xe" style="list-style-type: disc; margin: 0px 0px 4px; padding: 0px;"><span style="font-family: georgia;">YouTube: 70%</span></li><li class="TrT0Xe" style="list-style-type: disc; margin: 0px 0px 4px; padding: 0px;"><span style="font-family: georgia;">Facebook: 45%</span></li><li class="TrT0Xe" style="list-style-type: disc; margin: 0px 0px 4px; padding: 0px;"><span style="font-family: georgia;">Blogs: 44%</span></li><li class="TrT0Xe" style="list-style-type: disc; margin: 0px 0px 4px; padding: 0px;"><span style="font-family: georgia;">Twitter: 33%</span></li></ul><div><span style="color: #202124; font-family: georgia;"><br /></span></div><div><span style="color: #202124; font-family: georgia;">If you have interest in finding the right influencer for your marketing program - please reach out and we will be your connection.</span></div><div><span style="color: #202124; font-family: georgia;"><br /></span></div><div><span style="color: #202124; font-family: georgia;"><br /></span></div><div><span style="color: #202124; font-family: arial, sans-serif;"><br /></span></div><div><br /></div>Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com0tag:blogger.com,1999:blog-5671283382583895984.post-32607678267461039192020-08-17T10:35:00.004-07:002021-05-05T20:10:05.367-07:00Email Response Rates are BOOMING!<p></p><p class="MsoNormal"><span style="mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span><span lang="EN-US">Hey Everyone,<o:p></o:p></span></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">Hope you
are doing well. More than 306 billion. That’s how many emails were expected to
be sent and received each day in 2020. With millions of companies switching to
remote work and brands sending more emails, the number may well exceed this.</span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">Some
statistics:<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">•<span style="mso-spacerun: yes;"> </span>Email revenue is up 86%.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">•<span style="mso-spacerun: yes;"> </span>Open rates are up 21.8% and click
through rates are up 22.5%.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">•<span style="mso-spacerun: yes;"> </span>Revenue per recipient is up 60.5%.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">Email
marketing is performing better than it has in a long time, a clear sign that
people are spending a lot more time in their inboxes. What are they looking for
and how can your business respond? Here our four things you should change about
your email:<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">•<span style="mso-spacerun: yes;"> </span>Email hygiene involves more initiative
right now considering the massive loss of jobs now invalid email addresses.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">•<span style="mso-spacerun: yes;"> </span>Be empathetic and offer practical help.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">•<span style="mso-spacerun: yes;"> </span>Be more aware of spam complaints. No
matter what, someone is going to be unhappy.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">•<span style="mso-spacerun: yes;"> </span>Stick to a consistent sending schedule.
This is a simple way to keep spam complaints under control.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">Email
continues to deliver stellar performance. But how can you bring it to the next
level? Call me for an in-depth look at the latest strategies and tactics.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">Stay
healthy!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">West List
Co.<o:p></o:p></span></p><br /><p></p>Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com5tag:blogger.com,1999:blog-5671283382583895984.post-56458703811895334742018-04-09T09:17:00.000-07:002018-04-09T09:17:03.659-07:00Infinite Dial Survey - What it means for marketers<!--[if gte mso 9]><xml>
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<span style="color: #333333; font-family: Oswald; font-size: 13.5pt; font-weight: normal; mso-fareast-font-family: "Times New Roman";"><a href="http://www.edisonresearch.com/infinite-dial-canada-2018/" target="_blank"><span style="color: #db2e1c;">The Infinite Dial Canada survey</span></a></span></h4>
<div style="background: white; box-sizing: border-box; margin-bottom: 13.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #555555; font-family: "News Cycle";">The Infinite Dial Canada, by Edison Research and Triton Digital,
is the newest study of consumer behaviour and media consumption in the Infinite
Dial series and the first to be conducted in Canada. It is modelled after the
original Infinite Dial report, which has been done yearly in the U.S. since
1998. Some highlights from the study include:</span></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: #555555; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: #555555; font-family: "News Cycle";">Canadian smartphone ownership is at 76% (compared to 82% in the
U.S.)</span></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: #555555; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: #555555; font-family: "News Cycle";">Smart speaker ownership is at 8% overall, with Google Home
taking a larger share than Amazon in Canada</span></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: #555555; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: #555555; font-family: "News Cycle";">Nearly half of all Canadians 18+ (49%) are weekly listeners to
online audio, with Spotify leading the pack in usage (16%)</span></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: #555555; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: #555555; font-family: "News Cycle";">As in the U.S., radio dominates in-car media consumption, with
64% of Canadians saying it is the audio source they use most in their cars</span></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: #555555; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: #555555; font-family: "News Cycle";">Monthly podcast listening is 28%, with 61% of Canadians 18+
being familiar with the term</span></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: #555555; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: #555555; font-family: "News Cycle";">Canadian podcast listeners listen to an average of five podcasts
in the last week</span></div>
<div style="background: white; box-sizing: border-box; margin-bottom: 13.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #555555; font-family: "News Cycle";">Edison Senior VP Tom Webster presented the findings in a live
webinar on April 4 that can be heard below.</span></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in;">
<strong><span style="color: #555555; font-family: latobold;"><a href="http://www.slideshare.net/webby2001/the-infinite-dial-canada-2018" target="_blank" title="Click here to download the full set of slides from Edison Research."><span style="color: #db2e1c;">Click here to download the full set of slides from Edison
Research.</span></a></span></strong></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in;">
<strong><span style="color: #555555; font-family: latobold;"><span style="color: #db2e1c;">Canadian marketers are going to have an ever increasing difficult time reaching consumers. Radio, TV and other traditional channels are being replaced in the home by other offerings. Nearly 1 in 10 homes now has a smart speaker for streaming music. Many homes moving away from a landline altogether.</span></span></strong></div>
<div style="background: white; box-sizing: border-box; margin-bottom: .0001pt; margin: 0in;">
<strong><span style="color: #555555; font-family: latobold;"><span style="color: #db2e1c;"><br /> </span></span></strong><span style="color: #555555; font-family: "News Cycle";"></span></div>
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com7tag:blogger.com,1999:blog-5671283382583895984.post-80462325148171695902017-11-01T10:57:00.000-07:002017-11-01T10:57:29.191-07:00Canada's Anti Spam Law - Great Success? Not So FastThe major tragedy of the "WORLD LEADING" anti spam laws have been the thousands of small b2b marketers who can no longer cost effectively market their services. B2B email marketing is still done everywhere else in the world, Canada has made it illegal. The CMA(Canadian Marketing Association) made the recommendation, it was meant to return people to the large b2b publishers as a source for advertising. That failed. <br /><br />Business to business advertising is now incredibly expensive and Canadian marketers are forced to turn to old school options. While their US competitors can do all the data mining and email marketing they wish.<br /><br />True we no longer have data compilers emailing us non-stop with useless offers.<br /><br />Our job creation continues to rely on a week Canadian dollar and exporting our resources around the world. <br /><br />Forgive the expression, but you threw the baby out with the bath water.<br /><br />Lumping business email in with consumer solicitation and hampering the ability of marketers to market there services was a challenge to everyone who made a living by this form of growth<br />
<br />
<br />Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com4tag:blogger.com,1999:blog-5671283382583895984.post-13360007417322096872017-07-18T06:01:00.000-07:002017-07-18T06:01:12.418-07:00FSA Lookup - PDF for Direct Mail - Canada Postal FSAHey Everyone, <br />
<br />
As we move more and more to a digital world. The removal of email as a lead generation tool is going to mean a measured return of direct mail. And with that we need to start using <a href="https://www.canadapost.ca/cpo/mc/assets/pdf/business/nps/machineable_presort_fsalist_january2012.pdf" target="_blank">FSA look up </a>again. Pull the FSA's or Forward Sortation Area for your direct marketing.<br />
<br />
This a pretty old school tool - but it can help with pulling city counts.<br />
<br />
<br />
<br />
<br />Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com9tag:blogger.com,1999:blog-5671283382583895984.post-31714119711197164002017-06-22T18:58:00.000-07:002017-06-22T18:58:07.353-07:00Co-operative Database - Accessing multiple lists for building diverse mailingsWe work with a couple of co-operative databases that are great for large B2B mailers. Data is uploaded quarterly and mailers only pay for what the mail on a monthly basis. They can build the mailing they want buy choosing from lots of different lists which target certain categories. The biggest advantage of this list is the ability to test the file against other lists and track your results. <br />
<br />
Promotional companies use this file alot, as they do a lot of catalogue mailers. The biggest advantage is the ability to find great sources to use and provide regression programs. Added selections of SIC and title selection. <br />
<br />
The 2 top Databases that offer co-operatives are <a href="https://www.meritdirect.com/our-solutions/database-products-services/meritbase/" target="_blank">MeritDirect</a> and InfoUSA.Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com6tag:blogger.com,1999:blog-5671283382583895984.post-83743535025640074832017-06-21T09:11:00.002-07:002017-06-21T09:11:46.161-07:00Wedding Lists - Email and Direct Mail List Options<br />
We just received recent updates on several of our wedding files:<br />
<br />
• <a href="http://letsbridal.com/" target="_blank">LetsBridal.com</a><br />
• The Bridal Network<br />
• <a href="http://newlymarriedlife.com/" target="_blank">NewlyMarriedLife.com</a><br />
• And More!<br />
<br />
Each of these files have wedding date available and consist of ideal prospects for a variety of consumer offers!<br />
<br />
You can also receive a gift card for testing these files - for any test
order of at least 10,000 names you will receive a $100 Amazon gift card!<br />
<br />
Let me know what you’re working on and I’ll send over information.<br />
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com5tag:blogger.com,1999:blog-5671283382583895984.post-12508711160197430182017-06-01T08:19:00.000-07:002017-06-01T08:19:27.757-07:00Identify Companies on Your Website<!--[if gte mso 9]><xml>
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Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com10tag:blogger.com,1999:blog-5671283382583895984.post-61653311726583269092016-09-04T08:54:00.001-07:002021-05-05T20:14:27.149-07:00Kobe Bryant starting new Venture Capital FundKobe Bryant has launched a new fund that will be catering to the
world of marketing and data. Bryant Stibel will be a fund that targets
Tech and Data companies that need capital. Web.com founder Bryant
Stibel is partnering with him on the venture as they now seek outside
backing. They had previously partnered on other ventures including The
Players Tribune, Scopely and LegalZoom.<br />
<br />
It will be
interesting to see how this new venture pans out - for Kobe's sake I
hope his business savvy can match the basketball skills. Its hard to
know exactly where he invest his funds - exciting to see that he sees
opportunity with this space. <div><br /></div><div>RIP KOBE - We will miss you.</div>Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com22tag:blogger.com,1999:blog-5671283382583895984.post-70047378741424804252015-11-11T07:12:00.000-08:002016-11-18T13:06:03.405-08:00The Eight Email Marketing Tricks Designed To Grow Share.<!--[if gte mso 9]><xml>
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<span style="background-color: white;"><span style="color: black; font-family: "verdana" , "sans-serif"; font-size: 10.0pt;">Granted, marketers may have shinier, sexier
tools in their arsenal than good old-fashioned email, but seven in ten say such
messages are core to their business, according to a survey by <a href="http://invespro.com/"><span style="color: #457d9d;">invespro.com</span></a>.
And that remains very much the case for radio broadcasters.</span></span></div>
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<span style="background-color: white;"><span style="color: black; font-family: "verdana" , "sans-serif"; font-size: 10.0pt;">Long a core proficiency for broadcasters,
email marketing as part of integrated sales offerings can help stations book
from $100K-$650K a year, according to a leading database marketing solutions
provider.</span></span></div>
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<span style="background-color: white;"><span style="color: black; font-family: "verdana" , "sans-serif"; font-size: 10.0pt;">“Reports of the death of email have been
greatly exaggerated,” Michelle Novak, manager, client sales & services,
Presslaff Interactive Revenue, said during a webinar last week. “It’s changing
and evolving and with data segmentation and automation; it’s becoming more
powerful.”</span></span></div>
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<span style="background-color: white;"><span style="color: black; font-family: "verdana" , "sans-serif"; font-size: 10.0pt;">One in five consumers say they read every
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<span style="background-color: white;"><span style="color: black; font-family: "verdana" , "sans-serif"; font-size: 10.0pt;">When sold as part of an integrated sales
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to receive them on behalf of an advertiser. Send: 3 times/week; Price:
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sports, news and business headlines along with sponsor ads. Send: Daily;
Sponsors: 3; Price: $495-$1,500 per sponsor/month</span></span></div>
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birthday greeting that includes a client coupon sold as an annual package.
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Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com19tag:blogger.com,1999:blog-5671283382583895984.post-60274743922325423062015-09-22T08:59:00.002-07:002015-09-22T08:59:35.441-07:00Information that you feel comfortable offering<!--[if gte mso 9]><xml>
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<b><span style="color: #404040; font-family: "Arial","sans-serif"; font-size: 18.0pt;">What
data is too personal?</span></b></div>
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<b><span style="color: #ababab; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Web
history and mobile phone numbers are the least likely to be shared, according
to a new Aimia report.</span></b></div>
<div class="MsoNormal" style="background: white;">
<b><span style="color: #84962a; font-family: "Arial","sans-serif"; font-size: 8.0pt;"><a href="http://strategyonline.ca/author/tkostiw"><span style="color: #84962a;">Tanya
Kostiw</span></a></span></b><span class="MsoHyperlink"><span style="color: #84962a; font-size: 8.0pt;"></span></span></div>
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<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Most marketers will tell you a balance must be struck when it
comes to collecting consumers’ information and then providing them with some
benefit in return.</span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt;">
<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt;">But research from Aimia’s Global Loyalty Lens suggests that while
more than a quarter of Canadian consumers (26%) are open to giving up personal
information in exchange for better services and benefits, only 8% feel the
latter has been fulfilled. And globally, only 23% of consumers consider the
communications they receive from businesses to be highly relevant.</span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt;">
<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt;">In exchange for personalization, relevance and rewards, Canadian
consumers are typically open to sharing seven to eight of 13 pieces of
information – the top being their name (82%, on par with global stats), email
address (81%, compared to 83% globally), nationality (73%, compared to 82%
globally), as well as their date of birth and hobbies and interests (both
ranking at 68% and below global figures).</span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt;">And what kind of data are the fewest number of Canadians willing
to share? <span style="background: yellow; mso-highlight: yellow;">Web history came
in at 22%</span> (compared to 27% globally), followed by their mobile phone
number (31%) and online purchases (36%). And according to the research,
consumers can’t be incentivized to give up information they’re not interested
in revealing. Moreover, consumers manage the data they reveal, with the
research pointing to how one in five Canadians have closed an account or
subscription due to a concern around their personal data.</span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt;">While in most cases Canadian figures were lower than global
averages, consumers here are more willing to share their household information
(63% compared to 59% globally) and income level (48% versus 43%).</span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt;">
<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Globally, 68% of consumers believe their data to be valuable, with
31% calling it highly valuable. Moreover, millennials and Gen Z consumers are the
most likely cohorts to offer up their mobile phone numbers.</span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt;">
<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt;">The global study surveyed more than 20,000 consumers in 11
countries.</span></div>
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com2tag:blogger.com,1999:blog-5671283382583895984.post-31694337180285426592015-07-08T05:56:00.001-07:002015-07-08T05:56:46.887-07:00CASL - Rules - Can I still do email marketing?<span style="color: black; font-family: Verdana; font-size: 10pt;"></span><br />
<div>
Canadian Companies have been working hard to determine how much CASL rules will effect them. After working with many of our clients to develop a winning a strategy based on how the law effects their individual needs we have gained an indepth understanding of what works.</div>
<div>
</div>
<div>
Marketers looking to target consumers need to work hard to secure opt in from all people they wish to email. Or they need to pay a 3rd party for the right to blast to their list. As a list broker, we can connect you with list owners who have the right people for your offer. These partners have gone through the hassle of acquiring permission to email these individuals. As the email comes from their ISP, you are kept at arms length of any CASL issues. Our partners have often gone to the extent of developing greater information sets around the contact. These include surveys, buying behaviour, demographics, index data, etc. This will enhance and ensure that your marketing message is reaching the right individuals. </div>
<div>
</div>
<div>
If you are looking to target businesses and you have a relevant offer for them. You can still do non-permission based email marketing. As long as the contact has made their email conspicuously available for anyone to collect. The offer must be relevant to the duties that the individual performs; ie HR SOFTWARE for <a href="http://www.westlists.com/HRDatabase.html" target="_blank">HR Database.</a> This offer is something the individual would find of value, sending them an offer for dog walking is not the right fit. </div>
<div>
<br /></div>
<div>
</div>
<div>
<div>
When
we target the right offer with the right list, the response can be
tremendous. Email marketing is still the cheapest form of DM. Don't be worried about the issues around email marketing, if you need to get something out we can help.</div>
<div>
<br /></div>
</div>
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com1tag:blogger.com,1999:blog-5671283382583895984.post-15756393379547788712015-05-28T10:48:00.002-07:002016-02-27T17:57:30.975-08:00Programmatic FAQ<!--[if gte mso 9]><xml>
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<span style="background-color: white;"></span></h2>
<div style="line-height: 18.0pt; margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; vertical-align: baseline;">
<span style="background-color: white;"><b><span style="color: #333333; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">By: Julian Mossanen</span></b></span></div>
<div style="-webkit-text-stroke-width: 0px; line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; orphans: auto; vertical-align: baseline; widows: 1; word-spacing: 0px;">
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">TV
may still hold the lion’s share of ad budgets, but not for long. Programmatic
will see a 137% increase in spending this year compared to last, as roughly $10
billion more will be devoted to it in marketing budgets across the board,
according to a<span class="apple-converted-space"> </span><a href="http://www.carat.com/about/-2/"><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">recent study by the media
agency Carat</span></a>. That’s not all: In 2016, eMarketer predicts that the<a href="http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299?ecid=PR1019"><span class="apple-converted-space"><span style="border: none 1.0pt; color: #2266bb; padding: 0in; text-decoration: none;"> </span></span><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">global mobile ad spend will top
$100</span></a><span class="apple-converted-space"> </span>billion next
year.</span></span></div>
<div style="line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="background-color: white;"><br /></span></div>
<div style="-webkit-text-stroke-width: 0px; line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; orphans: auto; vertical-align: baseline; widows: 1; word-spacing: 0px;">
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">The
proliferation of smartphones and tablets combined with waning consumer
attention for television have opened up endless possibilities for programmatic.
The need is real,<span class="apple-converted-space"> </span><a href="http://adage.com/article/media/digital-overtake-tv-ad-spending-years-forrester/295694/"><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">and marketers can prove it works</span></a>.</span></span></div>
<div style="line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="background-color: white;"><br /></span></div>
<div style="-webkit-text-stroke-width: 0px; line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; orphans: auto; vertical-align: baseline; widows: 1; word-spacing: 0px;">
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">The
reality is that media consumption patterns are fast changing. Fewer people are
watching cable. According to a new PwC report, cable<span class="apple-converted-space"> </span><a href="http://blogs.wsj.com/cmo/2014/12/10/pwc-video-consumption-report/"><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">subscriptions continue to drop</span></a>, and many current
subscribers are doubtful that they’ll remain so in the next few years. Netflix
isn’t the only culprit here, though it’s certainly one of the big ones –
companies like HBO and CBS have their own streaming services now, and
programmatic video will make sure ads on these types of services are<span class="apple-converted-space"> </span><a href="https://www.chango.com/resources/articles/snapchat-roku-hbo-redefine-future-video-advertising/"><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">more effective than standard cable</span></a>.</span></span></div>
<div style="line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="background-color: white;"><br /></span></div>
<div style="-webkit-text-stroke-width: 0px; line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; orphans: auto; vertical-align: baseline; widows: 1; word-spacing: 0px;">
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">As
noted above, TV isn’t the only screen marketers have to worry about.
Multi-screen usage has been increasing drastically, and those under the age of
35 are much more interested in streaming from other devices, if they aren’t
streaming directly to a television screen. As many as<a href="http://www.businessinsider.com/forrester-video-and-tv-consumption-report-2015-1"><span class="apple-converted-space"><span style="border: none 1.0pt; color: #2266bb; padding: 0in; text-decoration: none;"> </span></span><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">34%</span><b><span style="border: none 1.0pt; color: #2266bb; font-family: "arial" , "sans-serif"; padding: 0in; text-decoration: none;"> </span></b><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">are watching television on
mobile devices</span></a>, including both tablets and smartphones. The upside
is that this younger generation is watching – wait for it –<span class="apple-converted-space"> </span><a href="http://www.adweek.com/news/technology/study-young-people-watch-more-22-hours-online-video-week-163757"><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">as many as 22 hours a week of video</span></a><span class="apple-converted-space"> </span>on Netflix or free online video (as
well as with 8.3 hours of linear television). Something as small as a decrease
in cellular data cost could cause this number to skyrocket even more, as<span class="apple-converted-space"> </span><a href="http://www.mediapost.com/publications/article/247130/in-mobile-video-screens-match-immediate-need.html"><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">video could be watched from any location</span></a>, an immediate
necessity for consumers. All of this points to a need for a smart programmatic
strategy.</span></span></div>
<div style="line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="background-color: white;"><br /></span></div>
<div style="-webkit-text-stroke-width: 0px; line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; orphans: auto; vertical-align: baseline; widows: 1; word-spacing: 0px;">
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">Video
obviously isn’t the only opportunity for programmatic. Dr Pepper recently drove
more than<a href="http://www.mobilemarketer.com/cms/news/advertising/19795.html"><span class="apple-converted-space"><span style="border: none 1.0pt; color: #2266bb; padding: 0in; text-decoration: none;"> </span></span><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">213,000 in-store visits by
using a combination of programmatic mobile</span></a><span class="apple-converted-space"> </span>and in-store activations. Being able
to search and find relevant information when and where you need to is key for
consumers. It’s also possible for marketers to marry in-store attribution, as
more location data is made available, to ads that meet a consumers current
needs.</span></span></div>
<div style="line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="background-color: white;"><br /></span></div>
<div style="-webkit-text-stroke-width: 0px; line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; orphans: auto; vertical-align: baseline; widows: 1; word-spacing: 0px;">
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">With
these various screens, advertisers are looking to add more programmatic
spending to their budgets. That’s good news because tracking technologies for
marketers have gotten better.<span class="apple-converted-space"> </span><a href="http://adage.com/article/digital/marketers-publishers-find-common-ground-viewability/298009/"><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">New standards in regards to viewability are being rolled out</span></a>.
As with all new technologies, there’s an early trial and error period and a<span class="apple-converted-space"> </span><a href="http://www.nielsen.com/us/en/insights/news/2014/uncommon-sense-making-measurement-work-for-programmatic-ad-buying.html"><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">learning curve that needs vetting</span></a>, but this should
behoove marketers to adopt new practices in measurement instead of just
overlaying traditional standards on top of different technologies.</span></span></div>
<div style="line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="background-color: white;"><br /></span></div>
<div style="-webkit-text-stroke-width: 0px; line-height: 18.0pt; margin-bottom: .0001pt; margin: 0in; orphans: auto; vertical-align: baseline; widows: 1; word-spacing: 0px;">
<span style="background-color: white;"><span style="color: #333333; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">Once
measurement issues are addressed, the sky’s the limit. Which is good news
because mobile<span class="apple-converted-space"> </span><a href="http://www.prnewswire.com/news-releases/the-mma-announces-results-from-first-ever-cross-marketing-effectiveness-research-smox-conducted-for-mobile-based-on-in-market-campaigns-from-coca-cola-walmart-mastercard-and-att-300050876.html"><span style="border: none 1.0pt; color: #2266bb; padding: 0in;">has the potential to impact far more viewers than television</span></a>.</span></span></div>
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com0tag:blogger.com,1999:blog-5671283382583895984.post-16356733129136734802014-03-19T11:50:00.001-07:002014-03-19T11:50:53.391-07:00FEWER THAN 50% OF CANADIAN SMALL BUSINESSES HAVE WEBSITES
<br />
<div class="MsoNormal" style="margin: 0in 11.25pt 7.5pt 0in;">
<span style="color: #525051; font-family: "Georgia","serif"; font-size: 10pt;">A new study says fewer than half of Canada’s small businesses
have an online presence and they may be losing out on sales opportunities.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 11.25pt 7.5pt 0in;">
<span style="color: #525051; font-family: "Georgia","serif"; font-size: 10pt;">The <b>Canadian Internet Registration Authority</b> says
three-quarters of Canadians research purchases online, but only 41.1% of small
businesses have a website.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 11.25pt 7.5pt 0in;">
<span style="color: #525051; font-family: "Georgia","serif"; font-size: 10pt;">Overall, the study found that just 45.5% of Canadian businesses
are online.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 11.25pt 7.5pt 0in;">
<span style="color: #525051; font-family: "Georgia","serif"; font-size: 10pt;">It also found that two out of every three dollars Canadians
spend online go south of the border.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 11.25pt 7.5pt 0in;">
<span style="color: #525051; font-family: "Georgia","serif"; font-size: 10pt;">The study also found that half of Canadians surveyed said they
prefer .ca domain on a website over .com for business use and for online
activities that require the disclosure of personal information such as shopping
or banking.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 11.25pt 7.5pt 0in;">
<span style="color: #525051; font-family: "Georgia","serif"; font-size: 10pt;">The study was done by the organization that manages the .ca
domain.</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt;"><o:p></o:p></span></div>
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com2tag:blogger.com,1999:blog-5671283382583895984.post-12325589877948245082014-03-17T08:59:00.002-07:002014-03-17T08:59:59.035-07:00TSN and Bell Media - BarDown
<br />
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black;">Bell Media and TSN yesterday
launched <a href="http://www.tsn.ca/bardown/" target="_blank"><span style="color: blue;">BarDown</span></a>, <span style="background: yellow; mso-highlight: yellow;">a new sports and pop culture
site to feature original video, viral content and features from “young writers
and sports fans.”</span> It’s positioned as a visual and light-hearted
complement to the traditional news, stats and analysis sports coverage TSN is
known for. Dave Krikst will serve as managing editor, with Cabbie Richards,
Jeff O’Neill and Mike Gallay listed among contributors.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black;">As NHL player Paul “BizNasty”
Bissonnette explains in an introductory video, the term “bar down” refers to a
hockey goal scored on the top portion of the net, behind the crossbar, where
the goaltender usually leaves their water bottle. Bissonnette will be featured
in a regular series called <i>BizNasty Hockey Lingo</i>.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black;">Nathalie Cook, VP integrated
marketing and partnerships, TSN, tells <i>MiC</i> that the site was born out of
a combination of the need for a new outlet for personality-driven content that
didn’t fit TSN’s hard news approach and advertisers increasingly approaching
the network with new content proposals and non-traditional advertising ideas.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black;">“We had a more journalistic
approach to TSN.ca as a place where people go for sports news, but what we saw
between our Twitter, Facebook and social media was the level of engagement we
had on some of the more viral types of sports content, the melding of sports
and pop culture. TSN.ca wasn’t always the best place for that content to
reside.”<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black;">Coca-Cola has signed on as sponsor,
activating with display ads and video pre-roll for Sprite and a home for new
installments of <i>Moment Zero</i>, the sponsored video series for Coke Zero
featuring Steve Stamkos and TSN personality James Duthie that has previously
been hosted on TSN’s YouTube page and as a 30-second TV spot.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black;">Cook says BarDown was launched with
Coke Zero and Sprite as sole sponsors because it met the needs of the existing
advertising partnership between TSN and Coca-Cola, but she adds that it’s not
an exclusive deal and there will be opportunities for other brands to get
involved with the site. “The goal is not for this to be something that is
completely owned by these brands for the long term, but it was certainly a goal
to launch together,” she says. “We will welcome all partners.”<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black;">She says that the audience will
likely align with TSN’s social media following, which skews younger than TSN’s
overall audience, but that TSN will wait and see what kind of audience is
actually attracted to the content. Despite early comparisons to <a href="http://grantland.com/" target="_blank"><span style="color: blue;">ESPN’s Grantland</span></a>, Cook says
the tone of BarDown will more closely resemble Gawker or BuzzFeed than Bill
Simmon’s longform sports and pop culture journalism hub.<o:p></o:p></span></div>
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com2tag:blogger.com,1999:blog-5671283382583895984.post-60884399963986287562014-01-30T06:23:00.000-08:002014-01-30T06:23:52.618-08:00Which Ad Types are the most successful for your DIGITAL MARKETING
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;"><o:p> </o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">According to the DG MediaMind ‘Mobile Performance Benchmarks’ report
that quantifies the relative performance of mobile ad formats, analyzing more
than one billion impressions across more than one thousand mobile campaigns
since January 1, 2013, CTR performance overall for mobile expandable banners
outperform polite banners, 0.63% to 0.28%. Within expandable banners, the
verticals that did the best job generating user expansions include
entertainment (9.0 %), electronics (8.9 %) and automotive
(5.5 %). Both expandable banner and polite banner formats beat out mobile
standard banner performance, which earned a 0.09 % CTR. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">The
research focuses on the performance of mobile formats and features within key
verticals with the goal of providing vertical-by-vertical insight into the most
effective mobile advertising strategies for brand advertisers.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<i><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">The
Polite Banner is a Flash-enabled banner that uses “polite,” sequential
downloading and proprietary compression technology to allow extra large file
sizes to fit within standard publisher specs.</span></i><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<i><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">The Expandable
Banner expands beyond the confines of the traditional banner. Multiple Flash
panels can be launched by a click, roll-over or auto-initiation.</span></i><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Ricky
Liversidge, CMO at DG, said “… consumers depend more (and more) on mobile
technology for their media, day-to-day communications and connections to the
world… (analysis of) these factors… gives advertisers… data that can guide
their mobile marketing decisions… “<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Standard
banner underperformance on smartphones and tablets is driven by their creative
limitations, says the report. Because standard banners do not support
interactions or banner expansion, they offer minimal opportunity for brands to
engage with their target audiences.<br />
In addition to format performance, the study also examined mobile marketing
success by vertical. Entertainment and news/media had the highest mobile CTR
among the verticals studied, at 1.10% and 1.21%, respectively. Other strong CTR
performers include CPG (0.82%) and Retail (0.58%) and Restaurants at 0.50%.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Each
vertical was also analyzed to determine the most effective advertising strategy
in mobile:<o:p></o:p></span></div>
<br />
<ul type="disc">
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">Entertainment:</span></i><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"> The top key performance
indicator (KPI) for entertainment advertisers was sustained in-market
presence. Videos and social sharing were the features most frequently used
by entertainment advertisers<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">CPG:</span></i><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"> Image gallery, location and
social sharing were the features most often leveraged by CPG advertisers
to increase their most important KPI of brand awareness and consideration<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">Retail:</span></i><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"> To get consumers to visit
brick-and-mortar locations, video, location, weather and ‘download app’
were the features most frequently leveraged<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"> Auto:</span></i><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"> Image gallery, video gallery
and m.site click-throughs were frequently used to keep a featured product,
vehicle model or sales promotion top-of-mind with auto buyers<o:p></o:p></span></li>
</ul>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Among
mobile rich media formats that include online video, polite rich media banners
had a higher video start rate than their expandable counterparts. 3.33% of
videos in polite banners were engaged, compared to 1.51% for expandable
banners. Because the video player is immediately viewable to users in polite
rich media banners, these ad formats also experienced higher video start rates
than expandable banners, which require a user to engage with the ad unit first
before the player appears in the ad.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Retail
and electronics led the way with the highest CTR among verticals:<o:p></o:p></span></div>
<br />
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="mso-cellspacing: 0in; mso-padding-alt: 0in 0in 0in 0in; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td colspan="2" style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Click Thru Rate</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;"><o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><i><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Vertical</span></i></b><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;"><o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><i><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">CTR</span></i></b><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;"><o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Retail<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div align="right" class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">0.52%<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Electronics<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div align="right" class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">0.41%<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4;">
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Entertainment<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div align="right" class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">0.40%<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5; mso-yfti-lastrow: yes;">
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Financial<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div align="right" class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">0.34%<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Polite
rich media banners had a higher video start rate than their expandable
counterparts; 3.34% polite engaged; 2.62% expandable engaged:<o:p></o:p></span></div>
<br />
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="mso-cellspacing: 0in; mso-padding-alt: 0in 0in 0in 0in; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td colspan="2" style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Video Best
Performing Verticals</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;"><o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><i><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Vertical</span></i></b><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;"><o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><i><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">CTR</span></i></b><span style="font-family: "Verdana","sans-serif"; font-size: 9pt;"><o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Auto<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div align="right" class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">9.16%<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">CPG<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div align="right" class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">5.43%<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">Telecom<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;" valign="top">
<div align="right" class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: right;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9pt;">3.29%<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Auto
advertisers were able to achieve sustained engagement with consumers with
features that drove awareness and consideration. Features used in CPG ads aimed
to create engagement and drive consumer in-store traffic:<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">In
Terms Of Interaction Rate Auto And CPG Outperformed All</span></b><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><o:p></o:p></span></div>
<br />
<ul type="disc">
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l3 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">Auto 20.7% engagement with safety, video
and cell<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l3 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">CPG 11.7% engagement with quality, video,
social, coupons<o:p></o:p></span></li>
</ul>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Video
Attention Span</span></b><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><o:p></o:p></span></div>
<br />
<ul type="disc">
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">76.2% @ 25% completion rate<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">61.6% @ 50%<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">52.9% @ 75%<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l0 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">47.2% @ 100%<o:p></o:p></span></li>
</ul>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;">Highest
Performers In Getting Consumers To Complete</span></b><span style="color: black; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt;"><o:p></o:p></span></div>
<br />
<ul type="disc">
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l2 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">Auto 79.8%<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l2 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">CPG 65.7 %<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; margin: 0in 0in 0pt; mso-list: l2 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">Telecom 54.4%<o:p></o:p></span></li>
</ul>
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com1tag:blogger.com,1999:blog-5671283382583895984.post-66518271402293538722014-01-12T07:31:00.001-08:002014-01-12T07:31:24.786-08:00Is Social Media the new Direct Media?With the advent of social media and marketers rushing to Facebook and Twitter to try out how the program can work for them. Our business has seen a crash in the efforts of new clients looking to test email and other DM programs. People want a sure thing, they need business offerings which will work and the certainty that current digital offerings gives will cause even more marketers to go in this direction. The symbiotic nature of Social Media is hard to challenge. First everyone says, you have to have a FB page, then you need to run a program to tell people about it so that down the road they will tell their friends and like and respond to offers. At some point, people are going to say "Why should I care?" - most of what has shifted to the digital space has come from the offline world. The only difference being that when a colleague likes the service, you get the benefit of their approval. People are wonderful at giving opinions, Facebook has benefited from this fact. Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com3tag:blogger.com,1999:blog-5671283382583895984.post-33744711516076701322013-12-28T14:11:00.000-08:002013-12-28T14:11:49.603-08:00New Forms of Direct Marketing Taking Hold in B2B Marketing The number of clients that have asked me about how to use Twitter and Facebook for b2b lead generation is staggering. Everyone wants the latest and greatest. Its the only reason we keep buying cars. When people know there is something else that is newer than what they have, they are instantly interested. Thus the keen interest in social networking to grow your business. The ability to target consumers is something that the world of social media gives marketers, no longer wasting your impressions or budget on people who don't need what you have. That being said, social media marketing has its short comings. Printed material often has a pass around rate, people often keep the offer for future review. A Facebook ad is not something you are going to print and use down the road, this is limitation - the repetition can cause an ever increasing ecpm. This drives up the cost of your clicks. Keeping your ads accurate and targeted will ensure success. I also don't see these new tools as branding mechanisms. Radio/TV and Outdoor, continue to be much cheaper.
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com4tag:blogger.com,1999:blog-5671283382583895984.post-64088749769679635112013-12-16T17:55:00.001-08:002013-12-16T17:55:13.845-08:00Marketron Interactive bringing together Direct Marketing and Broadcast Marketers have always been in love with the reach and mainstream appeal of broadcast radio and tv. But the lack of follow through makes it a high risk reward proposition. If the radio ads didn't pay off, there wasn't really anything left but to complain and ignore your account manager. Marketron Interactive has given radio stations the ability to track users and listeners, while building psychographic information to each contact. After the contest, program or loyalty effort, marketers can then use the information to gage success or follow up with an offer based on the result. This is not available for all broadcasters, but it is something that will become more and more present. US Broadcasters have a lot fewer limitations than Canadian advertisers, they also can do 3rd party email drops without requiring the same processes as Canadian broadcasters.
Your ability to understand your listener as a program progresses is another key strength of Marketron's database tools. In a tradition directmail or email drop, you can only 1 or 2 offers usually called A/B testing. The radio program can serve up new contest announcements and gage the success of responses from day to day. This takes a very engaged creative department. More important, this is where marketing is heading. Direct marketers need to be better to match the challenge broadcasters are offering. Remember, small is the new big. If you only need 8 people for your program to be a success, why are you trying to get everyone to respond to your ad? Bid an engaging offer that gets them to add information for next steps. Make it easy for your target audience to respond.
Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com2tag:blogger.com,1999:blog-5671283382583895984.post-81782986872969780262013-12-07T07:28:00.000-08:002013-12-07T07:28:02.034-08:00Email Marketing - How to achieve higher open ratesAs we are doing a lot of email marketing for many of our b2b clients, we have seen a trend in open rates effected by the email. HTML messages are finding much lower delivery rates and thus lower open rates. Adding lots of images and jpegs might make the offer look terrific, but the more complex the code the higher the chance of it being caught by spam filters. Spam filters are getting very good at catching emails that are unsolicited, most sales emails are unsolicited - even if you know the person. Second, what is your unique selling point or USP? Why should I care about your offer. Don't ramble on about how good your company is or bla bla bla. If you haven't explained how you can help in the first 2 sentences, you have lost them. Think about all the people that are viewing your message on their smart phone, give it to them straight. This will help them straighten it out and respond to an offer that makes sense. Build your offer around getting a specific response, are you looking for them to go to a link? Or do you want them to call you or set up an appointment. Remember the old adage, always be closing. Close them on a webinar or meeting, but get them to do something. The more they have invested, the better the chance they will respond or work with your group.<br />
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Keep marketing and keep growing.<br />
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West List Co.Find It Here!http://www.blogger.com/profile/09979827093676325471noreply@blogger.com1tag:blogger.com,1999:blog-5671283382583895984.post-10955012163670734932013-11-23T05:16:00.001-08:002013-11-23T05:16:14.422-08:00UNDERSTANDING THE IMPORTANCE OF CUSTOMER SERVICE, BUILDING RELATIONSHIPS, AND BUYER TYPES<div style="background-color: white; margin: 0px 0px 15pt;">
<span style="font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="color: #455560; font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;">The key to a happy client is excellent customer service. With the development of Internet sources, Blackberry technology, and other forms of what I call “quick communication tools,” in today’s business, it is understood how the country and businesses alike have gotten away from the personal touch of communicating with a human being.</span></span></span></span></div>
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<span style="font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="color: #455560; font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;">With this being said, it is important to make your client and/or prospective client feel like they are the only client you have or serve. It is imperative to establish and build a relationship with them that makes them feel that nothing or no one will stand in the way of their goals and campaigns. The key factors in establishing such a relationship are:</span></span></span></span></div>
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<li style="background-color: white; margin: 0px;"><span style="color: #455560; font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;">Promptly respond to any emails or phone calls that you may receive from your prospects.</span></span></span></span></li>
<li style="background-color: white; margin: 0px;"><span style="color: #455560; font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;">Be honest and true about any and everything. If you don’t know the answer, be sure to get the information back to them as soon as humanly possible.</span></span></span></span></li>
<li style="background-color: white; margin: 0px;"><span style="color: #455560; font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;">Give the client what they ask for. Simply put, give them exactly what they have requested. If they want info based on a four-book average, give them just that!</span></span></span></span></li>
<li style="background-color: white; margin: 0px;"><span style="color: #455560; font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;">Be sure to keep the customer in the loop regarding anything that affects them.</span></span></span></span></li>
<li style="background-color: white; margin: 0px;"><span style="color: #455560; font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;">Make sure your client understands that they are very important to you and that their needs are equally important to you as well.</span></span></span></span></li>
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<span style="font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="color: #455560; font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;"> </span></span></span></span></div>
<div style="background-color: white; margin: 0px 0px 15pt;">
<span style="font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="color: #455560; font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;">It is important to build and maintain client relationships. Make sure that your clients look at you as the sustaining resource in your market. Showing the client that you care not only shows your integrity, it also reinforces that you know what the client needs, and that you have up-to-date knowledge of an ever-changing market. Everyone knows that in this industry, things could change quite rapidly. One day your station could be on top and the next day the competition could heat up and you are no longer the go-to station in the market. In short, it may come down to the relationships that you have built along the way as to whether or not you will continue to be included in future buys.</span></span></span></span></div>
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<span style="font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="color: #455560; font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;">It is important to understand that buyers are people, too. Inside every individual, you will find a variety of unique and creative personalities. This is what makes the world we live in such a fascinating place. The key is to be able to navigate through the various personality types, whether it be family, friends, or media buyers. Overall, the goal is to get the buyer to say “yes” to you. In order for this to happen, you must make sure that the buyer in question is at least comfortable with you and the relationship that you have developed. Therefore, trust, respect, and confidence are key. It is necessary for radio sales professionals to be aware of all personality types, and to have the skills needed to be flexible enough to deal with all personality types.</span></span></span></span></div>
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<span style="font-family: Calibri,sans-serif; font-size: x-small;"><span style="background-color: white; font-size: 11pt;"><span style="color: #455560; font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10.5pt;"><i>-Nicole Somerville, Sales Research Consultant</i></span></span></span></span></div>
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