Thursday, June 22, 2017

Co-operative Database - Accessing multiple lists for building diverse mailings

We work with a couple of co-operative databases that are great for large B2B mailers.  Data is uploaded quarterly and mailers only pay for what the mail on a monthly basis.  They can build the mailing they want buy choosing from lots of different lists which target certain categories. The biggest advantage of this list is the ability to test the file against other lists and track your results. 

Promotional companies use this file alot, as they do a lot of catalogue mailers.  The biggest advantage is the ability to find great sources to use and provide regression programs.  Added selections of SIC and title selection. 

The 2 top Databases that offer co-operatives are MeritDirect and InfoUSA.

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