Wednesday, May 5, 2021

Influencer Database - Influencer marketing

 The world of marketing has been altered by social media and the ability to connect with people via instagram, twitter and other platforms.  Its not merely putting links in front of people, we now have the ability to find a new group of publishers-influencers who generate great content to unique subsets of the media world.  West List Co. has built a database of influencers who can connect you with your audience.  

The top 5 platforms for influencer marketing are as follows. 

  • Instagram: 89%
  • YouTube: 70%
  • Facebook: 45%
  • Blogs: 44%
  • Twitter: 33%

If you have interest in finding the right influencer for your marketing program - please reach out and we will be your connection.




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Spark up your CRM

 Would you be interested to acquire an opt-in email list of key decision makers as per your target audience/industries for your marketing initiatives and lead generation programs?

Available Lists:

 

Industries List: Retail, Healthcare, Pharmaceutical, Manufacturing, IT, Food & Beverage, Finance, Legal, Telecommunication, Mining, Construction, Energy and utility etc.

Event Attendees List: VMworld attendees , MWC attendees, RSA Attendees, HIMSS attendees and many more

Technology Users List:
 Salesforce Users, MS Dynamics Users, NetSuite Users, SAP Users, VMware Users, Sage Users, Fleet Management Users, ERP Users, CRM/ERP Users etc.

Physicians List: Cardiologists, Ophthalmologists, Dermatologists, Physician Assistants, Nurses, Oncologists, paediatrics, Radiologists, Psychiatrists and many more..

Job Function/Title Based List: C-Suite Executives, IT Decision Makers, CFOs, Finance decision makers, HR decision makers etc.


Contact Details with every record: Company Name, Web URL, Contact Name, Title, Direct Email, Phone Number, FAX Number, Mailing Address, and Industry, SIC code, Employee Size, Annual Sales.

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Monday, August 17, 2020

Email Response Rates are BOOMING!

 Hey Everyone,

 

Hope you are doing well. More than 306 billion. That’s how many emails were expected to be sent and received each day in 2020. With millions of companies switching to remote work and brands sending more emails, the number may well exceed this.

Some statistics:

       Email revenue is up 86%.

       Open rates are up 21.8% and click through rates are up 22.5%.

       Revenue per recipient is up 60.5%.

Email marketing is performing better than it has in a long time, a clear sign that people are spending a lot more time in their inboxes. What are they looking for and how can your business respond? Here our four things you should change about your email:

       Email hygiene involves more initiative right now considering the massive loss of jobs now invalid email addresses.

       Be empathetic and offer practical help.

       Be more aware of spam complaints. No matter what, someone is going to be unhappy.

       Stick to a consistent sending schedule. This is a simple way to keep spam complaints under control.

Email continues to deliver stellar performance. But how can you bring it to the next level? Call me for an in-depth look at the latest strategies and tactics.

Stay healthy!

West List Co.


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Monday, April 9, 2018

Infinite Dial Survey - What it means for marketers


The Infinite Dial Canada survey

The Infinite Dial Canada, by Edison Research and Triton Digital, is the newest study of consumer behaviour and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modelled after the original Infinite Dial report, which has been done yearly in the U.S. since 1998. Some highlights from the study include:
·         Canadian smartphone ownership is at 76% (compared to 82% in the U.S.)
·         Smart speaker ownership is at 8% overall, with Google Home taking a larger share than Amazon in Canada
·         Nearly half of all Canadians 18+ (49%) are weekly listeners to online audio, with Spotify leading the pack in usage (16%)
·         As in the U.S., radio dominates in-car media consumption, with 64% of Canadians saying it is the audio source they use most in their cars
·         Monthly podcast listening is 28%, with 61% of Canadians 18+ being familiar with the term
·         Canadian podcast listeners listen to an average of five podcasts in the last week
Edison Senior VP Tom Webster presented the findings in a live webinar on April 4 that can be heard below.

Canadian marketers are going to have an ever increasing difficult time reaching consumers.  Radio, TV and other traditional channels are being replaced in the home by other offerings.  Nearly 1 in 10 homes now has a smart speaker for streaming music.  Many homes moving away from a landline altogether.

 

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Wednesday, November 1, 2017

Canada's Anti Spam Law - Great Success? Not So Fast

The major tragedy of the "WORLD LEADING" anti spam laws have been the thousands of small b2b marketers who can no longer cost effectively market their services.  B2B email marketing is still done everywhere else in the world, Canada has made it illegal.  The CMA(Canadian Marketing Association) made the recommendation, it was meant to return people to the large b2b publishers as a source for advertising.  That failed. 

Business to business advertising is now incredibly expensive and Canadian marketers are forced to turn to old school options. While their US competitors can do all the data mining and email marketing they wish.

True we no longer have data compilers emailing us non-stop with useless offers.

Our job creation continues to rely on a week Canadian dollar and exporting our  resources around the world.   

Forgive the expression, but you threw the baby out with the bath water.

Lumping business email in with consumer solicitation and hampering the ability of marketers to market there services was a challenge to everyone who made a living by this form of growth


Tuesday, July 18, 2017

FSA Lookup - PDF for Direct Mail - Canada Postal FSA

Hey Everyone, 

As we move more and more to a digital world.  The removal of email as a lead generation tool is going to mean a measured return of direct mail.    And with that we need to start using FSA look up again.  Pull the FSA's or Forward Sortation Area for your direct marketing.

This a pretty old school tool - but it can help with pulling city counts.




Thursday, June 22, 2017

Co-operative Database - Accessing multiple lists for building diverse mailings

We work with a couple of co-operative databases that are great for large B2B mailers.  Data is uploaded quarterly and mailers only pay for what the mail on a monthly basis.  They can build the mailing they want buy choosing from lots of different lists which target certain categories. The biggest advantage of this list is the ability to test the file against other lists and track your results. 

Promotional companies use this file alot, as they do a lot of catalogue mailers.  The biggest advantage is the ability to find great sources to use and provide regression programs.  Added selections of SIC and title selection. 

The 2 top Databases that offer co-operatives are MeritDirect and InfoUSA.

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