Monday, April 9, 2018

Infinite Dial Survey - What it means for marketers


The Infinite Dial Canada survey

The Infinite Dial Canada, by Edison Research and Triton Digital, is the newest study of consumer behaviour and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modelled after the original Infinite Dial report, which has been done yearly in the U.S. since 1998. Some highlights from the study include:
·         Canadian smartphone ownership is at 76% (compared to 82% in the U.S.)
·         Smart speaker ownership is at 8% overall, with Google Home taking a larger share than Amazon in Canada
·         Nearly half of all Canadians 18+ (49%) are weekly listeners to online audio, with Spotify leading the pack in usage (16%)
·         As in the U.S., radio dominates in-car media consumption, with 64% of Canadians saying it is the audio source they use most in their cars
·         Monthly podcast listening is 28%, with 61% of Canadians 18+ being familiar with the term
·         Canadian podcast listeners listen to an average of five podcasts in the last week
Edison Senior VP Tom Webster presented the findings in a live webinar on April 4 that can be heard below.

Canadian marketers are going to have an ever increasing difficult time reaching consumers.  Radio, TV and other traditional channels are being replaced in the home by other offerings.  Nearly 1 in 10 homes now has a smart speaker for streaming music.  Many homes moving away from a landline altogether.

 

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Wednesday, November 1, 2017

Canada's Anti Spam Law - Great Success? Not So Fast

The major tragedy of the "WORLD LEADING" anti spam laws have been the thousands of small b2b marketers who can no longer cost effectively market their services.  B2B email marketing is still done everywhere else in the world, Canada has made it illegal.  The CMA(Canadian Marketing Association) made the recommendation, it was meant to return people to the large b2b publishers as a source for advertising.  That failed. 

Business to business advertising is now incredibly expensive and Canadian marketers are forced to turn to old school options. While their US competitors can do all the data mining and email marketing they wish.

True we no longer have data compilers emailing us non-stop with useless offers.

Our job creation continues to rely on a week Canadian dollar and exporting our  resources around the world.   

Forgive the expression, but you threw the baby out with the bath water.

Lumping business email in with consumer solicitation and hampering the ability of marketers to market there services was a challenge to everyone who made a living by this form of growth


Tuesday, July 18, 2017

FSA Lookup - PDF for Direct Mail - Canada Postal FSA

Hey Everyone, 

As we move more and more to a digital world.  The removal of email as a lead generation tool is going to mean a measured return of direct mail.    And with that we need to start using FSA look up again.  Pull the FSA's or Forward Sortation Area for your direct marketing.

This a pretty old school tool - but it can help with pulling city counts.




Thursday, June 22, 2017

Co-operative Database - Accessing multiple lists for building diverse mailings

We work with a couple of co-operative databases that are great for large B2B mailers.  Data is uploaded quarterly and mailers only pay for what the mail on a monthly basis.  They can build the mailing they want buy choosing from lots of different lists which target certain categories. The biggest advantage of this list is the ability to test the file against other lists and track your results. 

Promotional companies use this file alot, as they do a lot of catalogue mailers.  The biggest advantage is the ability to find great sources to use and provide regression programs.  Added selections of SIC and title selection. 

The 2 top Databases that offer co-operatives are MeritDirect and InfoUSA.

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Wednesday, June 21, 2017

Wedding Lists - Email and Direct Mail List Options


We just received recent updates on several of our wedding files:

LetsBridal.com
• The Bridal Network
NewlyMarriedLife.com
• And More!

Each of these files have wedding date available and consist of ideal prospects for a variety of consumer offers!

You can also receive a gift card for testing these files - for any test order of at least 10,000 names you will receive a $100 Amazon gift card!

Let me know what you’re working on and I’ll send over information.

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Thursday, June 1, 2017

Identify Companies on Your Website



Are you a B2B company that does outbound lead generation?

What if I told you that there is a solution out there that can show you companies that are visiting your website but did not inquire with you. Pretty powerful right!
Website identification can not only show you companies visiting your website, it can also show you how much time they spend, if they return multiple times, where they go, and the ability to score them based on many different parameters like revenue, # of employees, pages visited, industry, and many others.

Clickback WEB is a must have outbound lead generation tool. Why just make cold calls when you can make strategic cold calls to companies who at very least have visited your website and shown some interest. For marketing teams this also helps them follow and connect with companies that are showing some interest in your product or service.

Empower your outbound efforts by following up with companies that have visited your website and utilize visit scoring to pass hot leads to sales and warm leads to marketing.

After a short demo with one of Clickback’s account experts they will set you up with a 14 day free trial.
Best part is they are giving 20% off with the promo code below if you decide to continue using this amazing solution after your trial.

Promo Code: WL20WEB

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Sunday, September 4, 2016

Kobe Bryant starting new Venture Capital Fund

Kobe Bryant has launched a new fund that will be catering to the world of marketing and data.  Bryant Stibel will be a fund that targets Tech and Data companies that need capital.  Web.com founder Bryant Stibel is partnering with him on the venture as they now seek outside backing.  They had previously partnered on other ventures including The Players Tribune, Scopely and LegalZoom.

It will be interesting to see how this new venture pans out - for Kobe's sake I hope his business savvy can match the basketball skills.  Its hard to know exactly where he invest his funds - exciting to see that he sees opportunity with this space. 

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