Wednesday, November 1, 2017

Canada's Anti Spam Law - Great Success? Not So Fast

The major tragedy of the "WORLD LEADING" anti spam laws have been the thousands of small b2b marketers who can no longer cost effectively market their services.  B2B email marketing is still done everywhere else in the world, Canada has made it illegal.  The CMA(Canadian Marketing Association) made the recommendation, it was meant to return people to the large b2b publishers as a source for advertising.  That failed. 

Business to business advertising is now incredibly expensive and Canadian marketers are forced to turn to old school options. While their US competitors can do all the data mining and email marketing they wish.

True we no longer have data compilers emailing us non-stop with useless offers.

Our job creation continues to rely on a week Canadian dollar and exporting our  resources around the world.   

Forgive the expression, but you threw the baby out with the bath water.

Lumping business email in with consumer solicitation and hampering the ability of marketers to market there services was a challenge to everyone who made a living by this form of growth


Tuesday, July 18, 2017

FSA Lookup - PDF for Direct Mail - Canada Postal FSA

Hey Everyone, 

As we move more and more to a digital world.  The removal of email as a lead generation tool is going to mean a measured return of direct mail.    And with that we need to start using FSA look up again.  Pull the FSA's or Forward Sortation Area for your direct marketing.

This a pretty old school tool - but it can help with pulling city counts.




Thursday, June 22, 2017

Co-operative Database - Accessing multiple lists for building diverse mailings

We work with a couple of co-operative databases that are great for large B2B mailers.  Data is uploaded quarterly and mailers only pay for what the mail on a monthly basis.  They can build the mailing they want buy choosing from lots of different lists which target certain categories. The biggest advantage of this list is the ability to test the file against other lists and track your results. 

Promotional companies use this file alot, as they do a lot of catalogue mailers.  The biggest advantage is the ability to find great sources to use and provide regression programs.  Added selections of SIC and title selection. 

The 2 top Databases that offer co-operatives are MeritDirect and InfoUSA.

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Wednesday, June 21, 2017

Wedding Lists - Email and Direct Mail List Options


We just received recent updates on several of our wedding files:

LetsBridal.com
• The Bridal Network
NewlyMarriedLife.com
• And More!

Each of these files have wedding date available and consist of ideal prospects for a variety of consumer offers!

You can also receive a gift card for testing these files - for any test order of at least 10,000 names you will receive a $100 Amazon gift card!

Let me know what you’re working on and I’ll send over information.

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Thursday, June 1, 2017

Identify Companies on Your Website



Are you a B2B company that does outbound lead generation?

What if I told you that there is a solution out there that can show you companies that are visiting your website but did not inquire with you. Pretty powerful right!
Website identification can not only show you companies visiting your website, it can also show you how much time they spend, if they return multiple times, where they go, and the ability to score them based on many different parameters like revenue, # of employees, pages visited, industry, and many others.

Clickback WEB is a must have outbound lead generation tool. Why just make cold calls when you can make strategic cold calls to companies who at very least have visited your website and shown some interest. For marketing teams this also helps them follow and connect with companies that are showing some interest in your product or service.

Empower your outbound efforts by following up with companies that have visited your website and utilize visit scoring to pass hot leads to sales and warm leads to marketing.

After a short demo with one of Clickback’s account experts they will set you up with a 14 day free trial.
Best part is they are giving 20% off with the promo code below if you decide to continue using this amazing solution after your trial.

Promo Code: WL20WEB

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Sunday, September 4, 2016

Kobe Bryant starting new Venture Capital Fund

Kobe Bryant has launched a new fund that will be catering to the world of marketing and data.  Bryant Stibel will be a fund that targets Tech and Data companies that need capital.  Web.com founder Bryant Stibel is partnering with him on the venture as they now seek outside backing.  They had previously partnered on other ventures including The Players Tribune, Scopely and LegalZoom.

It will be interesting to see how this new venture pans out - for Kobe's sake I hope his business savvy can match the basketball skills.  Its hard to know exactly where he invest his funds - exciting to see that he sees opportunity with this space. 

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Wednesday, November 11, 2015

The Eight Email Marketing Tricks Designed To Grow Share.



Granted, marketers may have shinier, sexier tools in their arsenal than good old-fashioned email, but seven in ten say such messages are core to their business, according to a survey by invespro.com. And that remains very much the case for radio broadcasters.
Long a core proficiency for broadcasters, email marketing as part of integrated sales offerings can help stations book from $100K-$650K a year, according to a leading database marketing solutions provider.

“Reports of the death of email have been greatly exaggerated,” Michelle Novak, manager, client sales & services, Presslaff Interactive Revenue, said during a webinar last week. “It’s changing and evolving and with data segmentation and automation; it’s becoming more powerful.”
One in five consumers say they read every email they receive, according to Forrester Research, and 91% of consumers check their email at least once a day on their smartphone.
When sold as part of an integrated sales package, email marketing can help radio grow its share of digital dollars. 

Dedicated Sponsor Advertiser Offer—One of the most lucrative and common ways to monetize email, these are savings and special offers sent to database members who have opted in to receive them on behalf of an advertiser. Send: 3 times/week; Price: $250-$1,050 per sponsor

Multi-Sponsor Advertiser Offer—A savings email that includes multiple offers from multiple clients. Send: Weekly; Sponsors: 4; Price: $150-$750 per sponsor

Dedicated Content Newsletters—Devoted to a specific topic area, such as health and fitness, real estate, concerts or recipes. Send: Weekly; multiple categories; Price: $500-$4,000 per sponsor/month

Daily Newsletter Advertising—Includes sports, news and business headlines along with sponsor ads. Send: Daily; Sponsors: 3; Price: $495-$1,500 per sponsor/month

Weekly Newsletter Advertising—Features station content or a recap of the week’s news. Send: Weekly; Sponsors: 3; Price: $1,000-$4,200 per month

Geo-targeted emails—Special offers targeted by zip code to opt-in database members in the client’s trading zone. Send: Daily; Sponsors: 4; Price: $1,200-$7,600 per month

Birthday email—A birthday greeting that includes a client coupon sold as an annual package. “You’re getting credit for remembering their birthday and making money at the same time, driving customers to your advertisers,” Novak said. Send: Daily; Sponsors: 4; Price: $175-$750 per sponsor/month

Contest Follow Up—An offer involving a contest sponsor that takes advantage of upsell opportunities to generate customer leads. Send: With contests; Sponsors: 1 per month; Price: $100-$500 per email.