Monday, August 17, 2020

Email Response Rates are BOOMING!

Hey Everyone,

Hope you are doing well. More than 306 billion. That’s how many emails were expected to be sent and received each day in 2020. With millions of companies switching to remote work and brands sending more emails, the number may well exceed this.

Some statistics:
•       Email revenue is up 86%.
•       Open rates are up 21.8% and click through rates are up 22.5%.
•       Revenue per recipient is up 60.5%.
Email marketing is performing better than it has in a long time, a clear sign that people are spending a lot more time in their inboxes. What are they looking for and how can your business respond? Here our four things you should change about your email:
•       Email hygiene involves more initiative right now considering the massive loss of jobs now invalid email addresses.
•       Be empathetic and offer practical help.
•       Be more aware of spam complaints. No matter what, someone is going to be unhappy.
•       Stick to a consistent sending schedule. This is a simple way to keep spam complaints under control.
Email continues to deliver stellar performance. But how can you bring it to the next level? Call me for an in-depth look at the latest strategies and tactics.
Stay healthy!
West List Co.

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