Monday, April 9, 2018

Infinite Dial Survey - What it means for marketers


The Infinite Dial Canada survey

The Infinite Dial Canada, by Edison Research and Triton Digital, is the newest study of consumer behaviour and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modelled after the original Infinite Dial report, which has been done yearly in the U.S. since 1998. Some highlights from the study include:
·         Canadian smartphone ownership is at 76% (compared to 82% in the U.S.)
·         Smart speaker ownership is at 8% overall, with Google Home taking a larger share than Amazon in Canada
·         Nearly half of all Canadians 18+ (49%) are weekly listeners to online audio, with Spotify leading the pack in usage (16%)
·         As in the U.S., radio dominates in-car media consumption, with 64% of Canadians saying it is the audio source they use most in their cars
·         Monthly podcast listening is 28%, with 61% of Canadians 18+ being familiar with the term
·         Canadian podcast listeners listen to an average of five podcasts in the last week
Edison Senior VP Tom Webster presented the findings in a live webinar on April 4 that can be heard below.

Canadian marketers are going to have an ever increasing difficult time reaching consumers.  Radio, TV and other traditional channels are being replaced in the home by other offerings.  Nearly 1 in 10 homes now has a smart speaker for streaming music.  Many homes moving away from a landline altogether.

 

Labels: ,

7 Comments:

Anonymous Anonymous said...

This comment has been removed by a blog administrator.

June 10, 2019 at 3:41 AM  
Blogger Charles Null said...

This comment has been removed by a blog administrator.

July 17, 2019 at 12:23 AM  
Blogger Heather Casey said...

Superb way of explaining, and great blog to get wonderful information.
dot top domain

July 23, 2019 at 10:22 PM  
Blogger Wesvault Pte Ltd said...

Information is very informative also you can click Sales Funnel For Consultants ,and get such type of info, this is the great resource to get such type of information.

September 30, 2019 at 11:56 PM  
Blogger Cynthia Boyd said...

If you should be opting for finest contents like me, just visit this blog site daily because it provides the feature contents, thanks.
http://winthecustomer.com/successful-business-marketing-working-together-common-goal/

March 4, 2020 at 3:15 AM  
Blogger Dennis Rodrigez said...

We help keep you informed of everything perform with persistent updates and each week's phone calls along with your committed bank account director visit this site right here. We will usually give it for you direct, website good or terrible. We will have recommendations at the ready to right the ship if things aren’t going well.

March 19, 2020 at 10:53 PM  
Blogger mtom said...

A person essentially help to make seriously articles I would state. This is the first time I frequented your website page and thus far? I surprised with the research you made to make this particular publish incredible. Fantastic job! https://royalcbd.com/product/cbd-oil-2500mg/

April 13, 2020 at 4:43 AM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home