Wednesday, November 11, 2015

The Eight Email Marketing Tricks Designed To Grow Share.



Granted, marketers may have shinier, sexier tools in their arsenal than good old-fashioned email, but seven in ten say such messages are core to their business, according to a survey by invespro.com. And that remains very much the case for radio broadcasters.
Long a core proficiency for broadcasters, email marketing as part of integrated sales offerings can help stations book from $100K-$650K a year, according to a leading database marketing solutions provider.

“Reports of the death of email have been greatly exaggerated,” Michelle Novak, manager, client sales & services, Presslaff Interactive Revenue, said during a webinar last week. “It’s changing and evolving and with data segmentation and automation; it’s becoming more powerful.”
One in five consumers say they read every email they receive, according to Forrester Research, and 91% of consumers check their email at least once a day on their smartphone.
When sold as part of an integrated sales package, email marketing can help radio grow its share of digital dollars. 

Dedicated Sponsor Advertiser Offer—One of the most lucrative and common ways to monetize email, these are savings and special offers sent to database members who have opted in to receive them on behalf of an advertiser. Send: 3 times/week; Price: $250-$1,050 per sponsor

Multi-Sponsor Advertiser Offer—A savings email that includes multiple offers from multiple clients. Send: Weekly; Sponsors: 4; Price: $150-$750 per sponsor

Dedicated Content Newsletters—Devoted to a specific topic area, such as health and fitness, real estate, concerts or recipes. Send: Weekly; multiple categories; Price: $500-$4,000 per sponsor/month

Daily Newsletter Advertising—Includes sports, news and business headlines along with sponsor ads. Send: Daily; Sponsors: 3; Price: $495-$1,500 per sponsor/month

Weekly Newsletter Advertising—Features station content or a recap of the week’s news. Send: Weekly; Sponsors: 3; Price: $1,000-$4,200 per month

Geo-targeted emails—Special offers targeted by zip code to opt-in database members in the client’s trading zone. Send: Daily; Sponsors: 4; Price: $1,200-$7,600 per month

Birthday email—A birthday greeting that includes a client coupon sold as an annual package. “You’re getting credit for remembering their birthday and making money at the same time, driving customers to your advertisers,” Novak said. Send: Daily; Sponsors: 4; Price: $175-$750 per sponsor/month

Contest Follow Up—An offer involving a contest sponsor that takes advantage of upsell opportunities to generate customer leads. Send: With contests; Sponsors: 1 per month; Price: $100-$500 per email.

8 Comments:

Blogger Surbhi Sharma said...

This comment has been removed by a blog administrator.

May 14, 2016 at 3:15 AM  
Blogger Raye Wade said...

This comment has been removed by a blog administrator.

June 6, 2016 at 7:24 AM  
Blogger Packers And Movers Bangalore said...

This comment has been removed by a blog administrator.

July 27, 2016 at 1:13 AM  
Blogger Md Nahidul Huda said...

Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? The answer to online success is the same as traditional Success--promotion, promotion, promotion. Read More

January 2, 2017 at 9:08 PM  
Blogger Unknown said...

Great information! I am finding this type of blog from so many days and now I am glad to know about this. You can use Group Email Account for this and I am sure it will be beneficial for you.

February 24, 2017 at 4:00 PM  
Blogger ane semprul said...

This comment has been removed by a blog administrator.

April 10, 2017 at 11:10 PM  
Blogger Diane M. Lux said...

With regards to email marketing one of the greatest elements is the span of your email list, yet that is not what profits. What a great many people don't comprehend is that the extent of your rundown doesn't make a difference in the event that you never send an email out. Lurn Insider

May 6, 2017 at 4:06 AM  
Blogger gondes ribut said...

Use this article to increase your knowledge . cara menggugurkan kandungan

September 4, 2017 at 10:28 PM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home