Email Response Rates are BOOMING!

 Hey Everyone,

 

Hope you are doing well. More than 306 billion. That’s how many emails were expected to be sent and received each day in 2020. With millions of companies switching to remote work and brands sending more emails, the number may well exceed this.

Some statistics:

•       Email revenue is up 86%.

•       Open rates are up 21.8% and click through rates are up 22.5%.

•       Revenue per recipient is up 60.5%.

Email marketing is performing better than it has in a long time, a clear sign that people are spending a lot more time in their inboxes. What are they looking for and how can your business respond? Here our four things you should change about your email:

•       Email hygiene involves more initiative right now considering the massive loss of jobs now invalid email addresses.

•       Be empathetic and offer practical help.

•       Be more aware of spam complaints. No matter what, someone is going to be unhappy.

•       Stick to a consistent sending schedule. This is a simple way to keep spam complaints under control.

Email continues to deliver stellar performance. But how can you bring it to the next level? Call me for an in-depth look at the latest strategies and tactics.

Stay healthy!

West List Co.

Canadian Opt In Email Lists

Email marketing has changed a lot since the boom of email marketing around the turn of the century. CPM's or Cost Per Thousands were ranging in the 200 to 350 range per thousand. Marketers were rushing to test this method of marketing that drastically reduced their costs and offered a new potential revenue stream of online shoppers who had previously qualified themselves. Unfortunately these valuations proved to be unrealistic and did not provide quality return on investment. As a result, publishers have had to bring down the cpm and in many cases drop it all together. Turning to CPA(Cost Per Acquisition) programs which reward publishers based on the actual success of their program. Email marketing has become cheaper and easier to test.