Tuesday, November 1, 2011

Canadian Opt In Email Lists

Email marketing has changed a lot since the boom of email marketing around the turn of the century. CPM's or Cost Per Thousands were ranging in the 200 to 350 range per thousand. Marketers were rushing to test this method of marketing that drastically reduced their costs and offered a new potential revenue stream of online shoppers who had previously qualified themselves. Unfortunately these valuations proved to be unrealistic and did not provide quality return on investment. As a result, publishers have had to bring down the cpm and in many cases drop it all together. Turning to CPA(Cost Per Acquisition) programs which reward publishers based on the actual success of their program. Email marketing has become cheaper and easier to test.

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