The Rise of integrated Digital Data Media

As marketers start to integrate all of their programs and channel data into a better more rich understanding of who their customers are, platforms will provide greater flexibility. Currently companies like 8020 Solutions in Toronto and ExactTarget.com have the ability to give marketers more tools and avenues for developing more loyal customers. As we learn the differences of each customer, we will market to them based on those preferences. The utilization of SMS, EMail, Loyalty, Coupons and more will provide so many data points, consumer response sky rocket.