Crypto Bitcoin Executives Database - 7500 contacts across North America

 Hey Everyone,  if you are looking to make connections in the world of Crypto we have the contacts to help you build your business. 

We have generated a massive database of all the Crypto companies - these people make all the decisions about the world of bitcoin and crypto currencies.  All contacts have name, email, mailing address, phone number and more.   Records are provided in excel format for easy use.   Look forward to connecting and answering any questions.   

West List Co. 

Opt In Canadian Email Databases

West List is your solution for building the perfect email campaign with our updated, high quality, low cost Opt-in Email databases. When it is time to develop a campaign, creating exciting promotions and setting up a timeline .... is not as easy as it looks! Our professional email specialists help you put together your next campaign for maximum results. We can provide guidance with incentive ideas, promotion methodologies, copy directives and database mining strategies. Targeted Email Addresses We have over 100 million Business and Consumer Opt-in Email addresses in a multitude of categories. Many of our emails include a full postal mailing address which enables you to send direct mail in conjunction with email. This has been shown to increase response upwards of 50%! Creative Services We can help with your creative design by developing eye-catching and response-provoking graphic versions of your e-mail messages to deliver maximum results. EMail Appending, do you have an in-house list of clients and prospects that need updating? Send us your current email database and let us append e-mail addresses from our Email Append Database. Our average match rates are 25%-35%! Our Email Append Database of over 120 million email addresses is continuously verified and updated to ensure you're getting the most current email addresses available.

Canada Post hurting future of Direct Mail

Having spoken with many direct marketers, I am concerned about how professional mailers are being kicked in the teeth yet again.  CP has made first class mail more than 60 cents.  This makes it nearly impossible to test direct mail with any new offers.  Direct mail is all about testing, testing, testing and more testing. As the cost of each piece skyrockets astronomically, it becomes impossible to find a program that works. If Canada Post understood that they need to EMBRACE direct mailers, not alienate them with a pricing structure that does nothing for niche marketing.  Canada Post is not built on your grandmother mailing you a birthday card for your 12th birthday.  Its founded on business commerce and solicitation.  The sad part is, they began with unaddressed admail.  This offering cut out the ability to target specific businesses or contacts based on criteria more involved than simply where the contact was located.  As a result of this, direct marketers got lazy! Forgetting that title, business size, industry and all the other selections that factor into successfull direct marketing.
   So, as a result of the shift away from unique datasets or custom lists.  The quality of data lists has been on the second decline since this derailment began.  I am not going to talk about the leadership of this company or the rest of the marketing world in Canada.  But it does seem that its incredibly shortsighted.

The solution is providing credits to test marketers, businesses that are willing to spend on small test campaigns.  This will ensure that more programs are tested and direct mail remains part of the marketing landscape. 



 

Learning from Medical Direct Marketing

Direct Marketers have been struggling to understand how to best reach people. With all the craze of the digital age, direct mail has been left to the waster side.  After chatting with Paul Richard from MedicalDirect,  we started to talk about the incredible results he was having with direct mail?  Yes, that is correct, Direct Mail was way outperforming his Fax and Email efforts.  Even with the increased cost of DM, email and fax marketing just don't measure up.  Now I am not suggesting this will work for all programs and target audiences, but its definitely something to think about. Here is a summary of the thoughts he shared about this recent trial.

Have you compared response to email, fax and mail?  Our client did.

            He tested all three using similar copy in a single campaign to target physicians.  Here’s how they responded.  

                        Email:                   9 of 3,000 responded (0.003%)

                        Fax:                    42 of 5,000 responded (0.008%)

                        Mail:                506 of 4,600 responded (11.0%)

            Why did so many respond to mail?  Three reasons.

1. Physicians still trust information delivered in a stamped envelope more than they trust information delivered digitally or by fax.

2. The kind of mail tested was more potent than everyday advertising mail.  A personal letter invited physicians to respond to a series of informative questions on the relevance of the product to their practice.  By walking the physician through the product story, this mail effectively duplicated personal detailing.

3. This mail gave physicians who don’t see reps a way to learn about the product.

If you reach these not called on physicians the way they prefer, you will gain sales and market share you would otherwise forgo.  We explore this further, enclosed.*

DoctorsDialog is a unique method of personalization and generating a quality relationship with doctors.  We can all learn from their methods to ensure we cut through the noise and provide impactful programs.

Email new groups - Inexpensive ways to find new markets

Email can be a great tool for marketers to test a new segment or target audience. Finding a new group of customers can be a boon for any company. Perhaps a group that is using your product and you didn't know they were. Or a certain ethnic group has embraced a brand or food item; did you know that India has fallen for the common french fry? Here is quick cost analysis on email versus other marketing techniques.
Email - $120-350/CPM Phone - $400-800/CPM Mailing - $800-110/CPM - Truly depends on the cost of your printing Fax - $40-80/CPM
Performing customer surveys is a huge asset for any marketer. This tool is often only used for B2C marketers, usually reserved for large brands and fortune 100 companies. It can produce some surprising insights about needs and wants for all different products. Listening to these insights will make your business more competitive and agile. Remember to use opted in lists for your communication. People are often put off if they don't know where you came from or had obtained their information.

Direct Mail - Direct Media Database

Many of the large mailers that work with West List Co. have started using/pulling records from a collective database. The advantages of this list are

1. Cut down on merge purge costs as the data has already been run for you.
2. Opportunities to test smaller volumes to see if a list will work for your offer or not.
3. Lists are usually receptive to DM offers as they have been put in the database for a reason.
4. Continuations are easier - as you will know exactly what you mailed last time.

The Meritbase is another these databases. I have had much better luck with the Direct Media Database and would encourage any large B2B mailer to use it.

Regards,

www.westlists.com