Tuesday, May 20, 2008

Direct Mail - Direct Media Database

Many of the large mailers that work with West List Co. have started using/pulling records from a collective database. The advantages of this list are

1. Cut down on merge purge costs as the data has already been run for you.
2. Opportunities to test smaller volumes to see if a list will work for your offer or not.
3. Lists are usually receptive to DM offers as they have been put in the database for a reason.
4. Continuations are easier - as you will know exactly what you mailed last time.

The Meritbase is another these databases. I have had much better luck with the Direct Media Database and would encourage any large B2B mailer to use it.



Labels: , , , ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home