Saturday, March 1, 2008

CASINO Direct Marketing

With all the people heading for America's playground - I thought I would get in touch with some of the Casino people to learn more about how DM has worked for Vegas. I was surprized to learn that the profiling efforts that are used, were very jouvenile in some cases. With all the profiling data at our disposable, income, wealth and other selects - should make DM a frenzied part of the casino marketing efforts.

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