DM going mobile - Retailer to Cell Networks

As text messaging becomes increasingly prevalent in todays urban - need it now culture. Marketers are looking for ways to bring there offers to the mobile consumer. Soon, we as marketers will be able to make special offers to pedestrians as they walk past our store. This presents tremendous opportunities for success in creating a 1 to 1 offer - $0.75 off a Pizza Slice "Right Now"

Now this is probably not going to work for the larger ticket items, trips, cars and furniture. But it will work for retailers that deal in items that have a limited shelf life, pizza, burgers and fast food. The major challenge currently is dealing with the opt-in dilemma - will consumers opt-in to receive these offers.