DRIP Marketing - Building your DM program

Marketers are always asking me how I can help them generate real results. Yes, a well crafted email to the right target audience can do wonders. But real results come with DRIP programs, delivering a real customer relationship. First, what is Drip marketing? Simply a series of pre-determined messages that are schedule to communicate with leads building knowledge and understanding of the company or service. This method can be used for leads that have been called by sales reps and instead of dying on the vine, we send preloaded messages via email, direct mail or fax. This will in turn drive response, deal with common objections, educate and present additional trial closes. The goal of the program is usually not just to make a sale, but to acquire a repeat customer.