A
report created by the Aberdeen Group found almost unanimous (96% of
respondents), that message personalization will improve prospecting and
email campaign performance. This starts with Here are some tools that will improve your prospecting and email campaign performance with:
- build personalized subject lines to generate higher opens.
- Interest-segment relevant content to drive more traffic to your website, and
- In turn improve conversion rates, sales and ROI.
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Personalize the message so you can prospect smarter with emails by:
- Gathering Competitive Intelligence: gather valuable insight into each
prospect's interest and behaviors. Look for a supplier that gives you the ability build in this added information.
- Subject Lines:
Personalization in the subject line is another powerful tactic to
enhance email ROI. You can include a variety of items such as; stores
visited, brands purchased, interests, preferences, etc.
- Message Defaults:
Eliminate concerns of empty merge fields in your sent emails. You can
set ‘any text you want’ as a default to automatically merge your default
data when a recipient’s record has blank data in the merge field.
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Labels: email blast, email marketers, email marketing list CDN
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