Thursday, September 26, 2013

How to improve email response and click thru rates

A report created by the Aberdeen Group found almost unanimous (96% of respondents), that message personalization will improve prospecting and email campaign performance. This starts with

Here are some tools that will improve your prospecting and email campaign performance with:

  •  build personalized subject lines to generate higher opens.
  •  Interest-segment relevant content to drive more traffic to your website, and
  •  In turn improve conversion rates, sales and ROI.
Personalize the message so you can prospect smarter with emails by:
  • Gathering Competitive Intelligence:  gather valuable insight into each prospect's interest and behaviors. Look for a supplier that gives you the ability build in this added information.
  • Subject Lines: Personalization in the subject line is another powerful tactic to enhance email ROI. You can include a variety of items such as; stores visited, brands purchased, interests, preferences, etc.
  • Message Defaults: Eliminate concerns of empty merge fields in your sent emails. You can set ‘any text you want’ as a default to automatically merge your default data when a recipient’s record has blank data in the merge field.

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Blogger Bob said...

Getting targeted response is really hard one today as the users or customers aware enough to click any unknown email for some spam experience. But still, this is a great way of keeping your business on the profit trail. I read your guidelines. This is pretty much helpful. Thanks. marketing-leap

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