Google Optimizer - A/B Experiment

People are always asking me, what is the latest and greatest way to grow my traffic....

Well, traffic is only part of web marketing. Google's Web Optimizer is a terrific tool for better understanding how traffic/people interact with your site. By setting up more than 1 home page, you can analyze which landing page is the most successful. Gone are the guessing games. This tool gives you clean hard facts for what is the best look and feel of your site.


www.google.com/websiteoptimizer

Adwords Tips from the pros

The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-conscious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.



1. Focus your ads on low prices and savings.

2. Use value-related keywords.

3. Make sure your ad groups are targeted and relevant.

4. Don't waste money on irrelevant clicks.

5. Make it easy for customers to buy.

6. Focus your money on your high-performers.



You can read more about each of these tips including examples and instructions at www.google.com/adwords/tactics and you can also view these tactics in a pdf format at www.google.com/adwords/tactics/top_tactics.pdf. We hope these tactics will help you continue to see good returns from your AdWords investment.


Posted by Amanda Kelly, Inside AdWords crew