Monday, September 22, 2008

Data Mining - Path to Riches

Are you maximizing your data? Do you know what your data is worth to you and your operations?? Most business have spent the last few years, diligently compiling data and unfortunately this is where it ends. I am not going to recommend a particular software or provider as I sometimes. What I am going to do is suggest that you look at your list of past customers and start asking questions like> What commonalities do these groups have? Are there other services that we offer that may make sense for this group? What more can give them that we are not currently.

This is such a huge part of my business - I am confident that any time you put into this will come back to you 10 fold.

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